We’re thrilled to have scooped a hat-trick of gold awards at the annual Chartered Institute of Public Relations (CIPR) Cymru Wales PRide Awards. With wins including best use of media relations, integrated and healthcare categories as well as two additional silver awards for a public sector campaign and outstanding young communicator for our very own Senior Account Manager, Hannah Mae Dixon, it was a pretty big night for us.
As we’re still riding high after a big night of success at the Exchange Hotel in Cardiff Bay, we thought we’d give you a recap of the work that won.
Organ Donation Wales
Designed to encourage people to have the conversation with families about their organ donation decisions, this was a fully integrated campaign from TV and radio to PR, social media and digital content.
The team also won gold for what is arguably one of the most competitive categories, best use of media relations, for our ‘world’s first retirement home for sloths’ campaign, in which doubled the target on day ticket sales from 5% to 10% and sloth adoption targets went from a target increase of 20% to 243%.
“To win five awards in one night is a fantastic achievement and we are very proud of the work that we have done for our clients over the past year. Both client campaigns mean a lot to us. Through our organ donation campaign, we were able to use innovative social media, PR and advertising tactics to encourage people to have the conversation about their organ donation wishes. And Folly Farm has been our client for more than six years, so to be able to produce award-winning campaigns for them is the best reward.” Amanda Bunn, Director of Golley Slater