Golley’s week that was #9

From our Red Nose Day bake off to getting some insight and updates in our new business workshop and playing with meerkats, here’s what we’ve been up to this week…

Red Nose Day comes to Golleys 

Friday was a day of cake, cake and a few cream pies too and the guys went above and beyond baking up a storm for us all to get tucked in to on Red Nose Day. 

Will, Jake and Paul volunteered to be pied in the face to raise some extra cash for Comic Relief too – we think they secretly enjoyed it!

It’ll take us some time to clean up the cream and recover from all the cake (by loosening our belts a couple of notches) but we’ll update you soon on how much we raised for Comic Relief when we count up the cash.

Playing with meerkats and saving lives

After shouting about the benefits of apprenticeships in Wales for National Apprenticeship Week with coverage on S4C, ITV Wales and Daily Post – this week saw a double page spread in the Western Mail. The piece showcases our special effects, legal and logistics case studies who are championing apprenticeships.

If hump day made you think about changing jobs, then Folly Farm has the role for you. The Pembrokeshire Zoo is looking for a zoo supervisor and zoo keeper so if you fancy playing with animals all day then get a move on as applications close today. *updates CV*

We also had privilege of speaking to lead surgeon for transplantation in Wales – Mike Stephens on why it’s so important to have the chat about organ donation. He gave us an insight into his job, the importance of organ donation and how he relaxes with his family  and the cute notes his six year old daughter leaves him bringing you all the warm and fuzzies – what a guy! 

Golleys do Dragons Den

On Monday morning, Caroline and Holly went along to Cardiff High School to take part in a Year 11 Welsh Baccalaureate Dragons Den Panel. The ladies were tasked with judging the future entrepreneurs business projects, giving positive feedback based on their real-life experience.

The pupils selected job roles within their teams (finance, research, marketing, design etc) and presented their ideas to the Dragons, who work on the creative communications team.

The Dragons scored the pupils on their presentation skills, team work, creativity and campaign feasibility, helping them develop life skills the young people will need in the future.

We’re always learning 

Our Head of Strategy, Angharad, delivered an internal workshop on how we can ensure campaigns we deliver can have a positive impact on our clients’ short-term and long-term objectives, which puts us in a great position to deliver impactful work that makes a difference. Here are our key take aways:

  • Campaigns should form a balance between brand-building and activation
  • While it’s important to continually communicate with your loyal customer base, it’s the audience outside of that which will make the real difference
  • At the end of the day, budget will directly correlate to the impact of the campaign.

Our Wales in Week project appears in Campaign 

This week Campaign, one of the world’s leading magazines for advertising, marketing & media communities, covered our project to mark Wales Week in London. The project celebrates the new Welsh ‘fuel’ powering the rest of the world – creativity. Contrasting the old image of Welsh industry with the modern, vibrant and creative one of today!

We’ve already had such great feedback about the project and we’re really chuffed that people are reacting so positively to it. 

Dref Wen Books

 

Back to school! 

On Wednesday, our Creative Director, Rich, met third Year Graphic Communication students at the University of South Wales. 

As part of their final year assessment, the students presented proposals for their final major project in 20 minute workshops. The purpose was to use industry professionals to help clarify the aims, objectives and scope of their projects and advise on research avenues, define their target audience and identify a customer journey. We look forward to seeing their ideas come to fruition at the end of year show!

We’ve added to the team

We keep growing! We were super excited to add another three guys to the team this week – Bethan James has joined us as Campaigns Administrator, Steve Owens joined as Head of Content and Social Media and Hannah Granton has come on board as an Account Manager. Welcome!