Golley’s week that was #8

From taking over tube stations and hosting social shorts to working on projects with purpose and securing coverage for clients, here’s what we’ve been up to this week…

That’s a wrap!

This week, our exciting new campaign for WestJet Airlines went live across several London tube stations. A full 360° corridor wrap was installed at Euston station, whilst commuters at London Victoria were greeted with a full platform domination, including an escalator takeover and brand ticket barriers. Furthermore, tube carriage adverts are also circulating across London, all showing that direct flights between Canada and the UK mean we’re more connected than ever before. Our tube takeovers will remain in place for the next few weeks, so if you’re in the area, have a look.

What’s it like to work a shift as a Specialist Nurse of Organ Donation

If you happened to look through the independent on Saturday, you may have caught the coverage we secured for our clients Organ Donation wales.

Each week ‘The Shift’ section focuses on different and interesting jobs from a hot cross bun tester to what it’s like to work as a sewage flusher. In this week’s publication it featured specialist organ donation nurse (SNOD), Charlotte Goodwin. The piece discussed her role, the legislation change in Wales , our most recent campaign and the up and coming Transplant Games.

Getting to know our channels

We hosted CIPR Cymru’s social short event this month on the topic of ‘Knowing your channels’ delivered by Lauren Bradford Senior Content Designer at the ONS. Lauren gave us the lowdown on what channels to use, how to make the most out of your social following and getting to know your audience. Her advice included always thinking strategically about the benefits of different platforms and never jumping on the social bandwagon for the sake of it! She also revealed some surprising statistics around baby names – did you know that in 2011, following the release of the first series Game of Thrones, a total of 53 babies in the UK were named Khaleesi – try spelling that out over the phone!

https://twitter.com/emma_gn/status/1101226363242115078

Working on projects with purpose

At Golleys we love working on projects with a purpose and our latest venture with Cardiff and Vale College is no different.

To help students with additional learning needs transition into college life, Cardiff and Vale College, Merthyr College and Bridgend College have taken on the challenge of setting up a new website that will be filled with resources and content to inspire and inform future pupils.

We’re helping them to develop the look and feel of the website and brand, whilst also creating a set of videos that will explore a range of topics from pre planning needs and plans to campus and college life.

Here’s a sneak peak of one of our creative guys developing the logo!

Engaging with North Wales stakeholders 

We partnered with Wales Business Insider to host a roundtable event at Coleg Cambria’s Business School to discuss what difference digital innovation is having on businesses across North Wales, and how digital technology can improve infrastructure, business support and the economy? The roundtable, which was chaired by the Editor of Wales Business Insider, was comprised of leading businesses and organisations from across North Wales including Airbus, Federation of Small Businesses and Moneypenny. Their thoughts and recommendations will help inform the Welsh Government’s review of digital innovation for the economy and the future of work in Wales.

How do we provide news fit for the 21st century?

We were invited to take part in a workshop by Clwstwr Creadigol, the Creative Industries Clusters Programme based in Cardiff which brings together academics from universities with companies and organisations from across the creative sector. The workshop explored the question, “How do we provide news fit for the 21st century?” where we discussed the current opportunities and challenges that face national and local newsrooms across Wales including fake news, media literacy and the changing business models of news media.  

We went back to University

On Tuesday three members of the Golley’s team took a trip to the Cyncoed Campus of Cardiff Metropolitan University to deliver a talk on Careers in Advertising to some of the students. The students came from a range of courses from creative writing to events and planning.

The talk centred around a brief history off Golley Slater as a company and the world of advertising (specifically the different roles within an agency). The takeaway message was “you don’t have to be a creative to work in advertising, but it helps if you are creative”. 

Hannah, Jake, and Tom discussed their roles and the challenges and benefits of each and also explained how an ad agency work on clients together spanning various disciplines from traditional PR to highly targeted digital.

The team really enjoyed the talk and we’ve been asked to present again for a different group of students!