Golley’s week that was #6

From learning our “Shwmae’s” and “Sut wyt ti’s” in our Welsh lunch lessons to securing coverage for clients and baking more treats with the Hilton, here’s what we’ve been up to this week…

What do train stations and Welsh cakes have in common?

Nothing! But our team have been busy filming out and about for clients Hilton and Transport for Wales.

At the first shoot of the week our social team donned their chef’s hat as they entered the Grey kitchens at the Hilton hotel. We were there to capture the perfect recipe to make Welsh cakes in the run up to St. David’s Day. It’s no secret that people eat up food videos, so this is the perfect way for the Hilton to showcase their expertise.

A study carried out by Buzzsumo examined 100 million Facebook videos, and determined that food is far and away the most popular type, with over double the interactions of the next-most-viewed category, fashion and beauty.

Later in the week we headed to Pontypridd train station to capture the deep clean that Transport for Wales are rolling out across stations all over Wales. The shots we took will feature in our campaign in the coming months so keep an eye out, but for now check out a sneak peak above.

Lunch time lessons yn Gymraeg

We began our Golley Welsh lessons this week with the wonderful Learn Cymraeg Cardiff! With many of our clients sharing bilingual content and only having a few of the team speaking fluent Welsh, we decided to change that and get some of us back in the classroom for weekly lessons. Our first session was a great success and we already can’t wait to show off our “Shwmae’s” and “Sut wyt ti’s” when answering our calls!

Welsh lessons

Our PR team helped clients Hugh James secure coverage

We secured coverage in The Telegraph this week for Hugh James who, along with another law firm, Wixted & Co, are leading a multimillion pound Group Litigation Order (GLO) against Self-Invested Pension Plans (“SIPPs”) provider Berkeley Burke SIPP Administration Limited. 

We spoke to Hugh James client Robert McCarthy, who invested £34,000 of his personal pension into an unregulated self-storage company. By using a case study we were able to highlight the human side of this complex legal case.

Richard Evans, Associate Solicitor at Hugh James representing Mr McCarthy, said: “Mr McCarthy, like our other clients and the claimants who form part of the GLO, was sold a dream of making a yearly income from investing his pension.

“We want SIPP providers to take responsibility for the introducers they are involved with together with the investments they allow into their SIPPs.

“People work extremely hard for their money and should be well-informed when investing in their own and their family’s future.”

Myth busting programmatic advertising & sharing our insight

On Tuesday our Programmatic Trading Manager, Jake, took a trip up to our Leeds office to give our colleagues in the North a programmatic training day and workshop. This workshop was intended to give colleagues across the Golley Slater group a better understanding of the benefits of programmatic, dispel some of the myths, and provide accurate information about the advances and new trends in programmatic.

As programmatic is always changing and evolving Jake focused on some of the advances in things like ad tech, bid strategies, and targeting tactics that he has found successful in recent campaigns. One of the key sections of the workshop that seemed of high interest was the power and ability to use real time data segmentation and data segmentation strategies effectively for clients.