Golley’s week that was #4

From securing coverage on The Times online to showing businesses what apprentices have to offer, here’s what we’ve been up to this week…

It was a happy hump day for us this week…

…as we received the exciting news that we will be teaming up with London-based creative consultancy Radley Yeldar to deliver an integrated campaign in Wales for Waste Resource and Action Programme. We can’t reveal too many details at this stage but at Golley Slater, we love nothing more than working on meaningful campaigns with a truly worthwhile purpose so we can’t wait to get started! Watch this space…

Meeting with the future of our industry

On Wednesday we went speed dating! Well, speed ‘portfolio surgery’ dating at least. Rich and Dave, two of our Creative Directors, met 3rd year Advertising Design students at University of South Wales along with a host of other leading creative practitioners from advertising and graphic design businesses in the South West. It was a great afternoon helping the future of our industry to hone their portfolios and give advice on how to get ready for work when they graduate. It also gave us a first chance to see some great talent ready for our internship programme starting this May – watch this space!

Securing coverage for clients Hugh James

Hugh James partner Alan Collins specialises in representing survivors of child sexual abuse and has worked on high-profile cases like Jimmy Saville, Max Clifford and the Jersey Care Home scandal. Next week is Sexual Abuse and Sexual Violence Awareness Week, so we spoke to Alan about what justice currently looks like for survivors of child sexual abuse, and the recommendations he would make for reform.

Under the current system, Alan argues that survivors of abuse in institutions which have insurance are more likely to receive compensation than survivors of abuse by family members or strangers. He recommends a system which treats all survivors equally and ensures that the compensation they receive reflects the gravity of child sexual abuse. Check out the coverage here.

We also attended their conference, which gave great insight into what the current situation looks like.

Bragging about the benefits that Apprentices can bring

In the build-up to Apprenticeship Week Wales, our Apprenticeships for Employers campaign went live across all platforms. The campaign aims to encourage employers to consider taking on apprentices, by demonstrating the benefits they can bring to a variety of different industries.

We’ve also been working with Apprentice Ambassadors to tell their stories and have organised a number of school visits across Wales to reach out to young people who may be interested in apprenticeship schemes.’

Setting the right objectives to achieve success

This week members of our Creative Comms team attended a training event provided by GCS, CIPR Cymru, PRCA and CommsCymru.

Based around the OASIS framework, the session focused on ‘O’ – objective setting. We heard from Emma Leech and Rhiannon Clancy about the campaigns they’ve worked on that performed well, and how getting the right objectives influenced the success of their whole campaign. 

We’re looking forward to the next session about Audience mapping.