On Monday, Dave, Sophie and Zoe from our advertising team braved the chilly climates of Birmingham to refresh some vehicle photography for our client, Mitsubishi Motors.
The Mitsubishi Mirage, the smallest vehicle in the Mitsubishi range, is a true city car, and what better place to show it off but zipping across Brindleyplace in the city centre. To give the creative a younger and more playful appearance, we shot the car at night and surrounded it with light emitting boxes.
Automotive photography always needs a little bit of patience… But by far the biggest challenge of the shoot was listening to Dave (the Creative Director) complain about his gloves all day…
We look forward to sharing the final photography with you in the coming weeks!
This week Golley’s has rallied together to try and support one of our own. Kim, who is the wife of one of our Creatives, is in Harefield Hospital and wants to come home. Her medical team are only happy for her to come home if adaptations are made and specialised care is available to support her.
A fundraising page was set up and raised £6,345 in just over 24 hours. We’re also setting up a number of fundraising events to take place this month to raise money for this important cause.
Every donation will make such a big difference, so please join us in taking part!
For more information about Kim’s story, please see this article from Wales Online:
This week Sgil Cymru popped by to film a case study with two of our lovely apprentices, Hannah and Izzy. They are currently three months away from qualifying at Level 4 in Advertising & Marketing Communications. They were asked to take part in a video that shows the benefits of doing an apprenticeship. It was a change to have people coming to film us around the office instead of the other way around!
On Monday our PPC specialist, Joe McMullen gave a talk to the first-year students at USW studying advertising and marketing. This was a follow on from Jake’s programmatic talk a couple of weeks ago. Joe’s talk involved an introduction to pay per click advertising to show the diversity within an agency. 25 students were present and a big Q&A session generated a lot of interest. The different types of campaigns were discussed in detail and Joe used an interactive question and answer session to showcase the knowledge required to get certified in that field.
We’ve heard that Twitter is planning to remove the like button from their platform. In aid to get their priorities straight, Twitter wants to improve the use of debate. So, if you see something you like or dislike, it’s time to speak up instead of hitting that button!
What does this mean for us creatives? – It’s not just about getting that supportive like anymore, we need our audiences to interact back with us, spark a conversation!