For this week’s Inspiration Session, we spoke about some marketing myths around targeted advertising, specifically why it’s worth mass marketing rather than just focusing just on your loyal customers and why we need to be wary of thinking a brand has a typical buyer. We learnt more about the success of our recent Where Now campaign, and all the thinking and planning that went on behind the scenes. Finally, we had a look at a the recent Three #PhonesAreGood ad and its social media activity and chatted about why we think it’s such an engaging campaign.
On Thursday evening we hosted CIPR Cymru’s monthly social short here in our boardroom. Members listened to the wonderful Kayleigh McLeod from Creative Cardiff about how the organisation has grown its membership and is communicating effectively with the creative community right here in the city.
Members of our Creative Communications team headed to Off Track Coffee Friday morning to listen to speakers and musicians at this month’s Creative Mornings talk. The theme was Honesty, which was chosen by Cardiff as the global theme for Creative Mornings hosted around the world. The team heard about the importance of sharing your honest opinion from art and theatre critic Jafal Iqbar as well as enjoying some tasty treats to round off the week!
Our client Hugh James completed their move to their new home at 2 Central Square this week. The state-of-the-art office, which features an outside terrace area, dedicated client floor, a function / hospitality area for events and seminars as well as meeting rooms, is a key strand of their growth strategy to take the firm into the top 50 in the UK by 2021.
Take a look at the coverage we secured for their first look photos on WalesOnline:
We wish them a happy future in their new home!
On Monday the next burst of the Welsh Government’s People Don’t Have a ‘Best Before’ Date campaign went live – which aims to again encourage businesses to invest in the skills of their employees, whatever their age, to create a skilled, effective and multi-generational workforce.
By 2022 1 in 3 people of working age in Wales will be over the age of 50 which shows the importance of a multi-generational workforce.
The campaign includes earned, owned and paid for media and will see some new businesses across Wales supporting the campaign including Pedal Power, Western Power Distribution and Funky Little Chickens so keep your eyes and ears open for our ads and coverage.
We continue to expand! We’d like to say a big congratulations to our freelance designer Ruth Watson, who has impressed us so much that we’ve offered her a job as Junior Artworker. We’re happy that she accepted with a big smile on her face. Welcome to the team Ruth!