In last week’s Golley Goss we mentioned that our team were heading to City Hall for the CIPR Pride Awards, and we can happily say that we picked up the ‘Outstanding Public Relations Consultancy of the year Award’. “This award recognises the achievements, performance and excellent work of a public relations consultancy. Golley Slater showed a clear business strategy and objectives. This was matched by an impressive campaign achievement. Although being long-established, this agency is still firing on all cylinders.”
Our excitement has been building this week as Transport For Wales’s takeover from Arriva successfully got under way. In support of the announcement that Transport for Wales Rail Services is now the new train operator across Wales and the borders we produced a large-scale campaign that included out-of-home, digital, radio and print which you can see across Wales. This includes the Alliance ring in Cardiff city centre, showing the Conwy line in North Wales in all its glory! https://twitter.com/GolleysWales/status/1052221555667808257
This week Bengo media visited our offices to deliver a lunch & learn on podcasting. Every week six million people in the UK are taking control of what they listen to and downloading podcasts. These mini online radio programmes have traditionally been the domain of broadcasters and keen amateurs, but it’s a format that now presents a huge opportunity for businesses, large and small, to win new audiences. We learnt how podcasting can add another effective element to campaigns in partnership with traditional media relations. It helps brands and clients create content that people want and actively search for, resulting in a dedicated and loyal audience.
Our media team have been hard at work creating and managing a digital campaign for the Swindon based co-op workspace “Workshed”. The team are currently managing a digital campaign using a mix of highly targeted programmatic display ads, facebook, and google search ads. Workshed is a flexible and convenient workspace for entrepreneurs, pioneers and creative thinkers. The space is designed for independent business owners to connect and grow their business. So far, the campaign has gotten off to a great start and is seeing high levels of engagement across each platform. For more information regarding Workshed, see their website: https://www.theworkshed.co.uk/
Facebook adds the ability to create and share 3D photos – This new feature can help brands and clients become better visual story tellers. The new tool makes it possible for viewers to scroll, pan and title to see photos in 3D making feeds more immersive and the user experience more exciting. https://www.facebook.com/Facebook360/videos/1967317100049786/