This year’s CIPR Autumn Conference looked at the role that PR plays in democracy. 2018 marks 100 years since the Representation of the People Act 1918, which was the first to give some women the right to vote and as well as extending the right to all men over the age of 21.
The day was filled with opportunities to network and learn from the amazing clutch of speakers who attended, including the chief executive of Chware Teg, Cerys Furlong who discussed the representation of females in business and politics.
One thing that really stood out from the day was a video from Sophie Howe, Future Generations Commissioner for Wales. The social experiment #DoorwayToGreen brought home our impact on the future generations. Watch below!
In August, we invited the features editor at the Birmingham Mail, Adrian Caffery, down to Folly Farm for a press trip. The journalist and his family met rhinos, fed giraffes, explored Folly Farm’s play areas and enjoyed safari-style accommodation at Celtic Holiday Parks. This week the review was covered in a total of 14 titles across the midlands and north of England, as well as some Welsh press. The journalist also posted the review on his blog,
“Moving the mosquito net to one side, we rolled out of the four-poster bed in our safari tent, excited about the animal adventures that lay ahead.
Later, just a ten-minute drive away, we got up close to some of the area’s magnificent wildlife – giraffes, lions, rhinos, zebras and those lovable meerkats.
But rather than taking an all-terrain vehicle, we drove there in a Ford Fiesta. And this wasn’t the plains of Africa, this was Pembrokeshire in south Wales.”
To read to full post click here
We’re currently enjoying planning our IPA Advertising Unlocked session with Stanwell School next Friday – an annual event where tens of IPA advertising agencies all over the UK open their doors to students, school leavers, graduates and career switchers, to showcase the many types of careers available in Advertising, Media and Marketing Communications. The aim is for “students to come away inspired by the idea of advertising as potential career path” after a day that’s “full of interesting, engaging and fun activities.” We’re really looking forward to chatting to the students about what we do and hopefully inspiring them to work in our exciting industry. We’ll let you know how it goes!
On Wednesday one of our media account managers, Jake Mussa, gave a talk to the first year USW advertising and marketing students about life in an advertising agency and the world of media planning and buying. Jake specialises in Programmatic Digital Display advertising and gave the students a glimpse into what programmatic advertising means and the pros and cons.
He also created a “mock brief” for a fictional company called “Hangover Helper” to show the students what a client brief looks like and how to answer it correctly. The students were tasked with interpreting the brief and planning and effective media campaign using appropriate channels to reach the target audiences.
Jake will also be visiting the students at the atrium to talk through their proposals and to give feedback on the plans they come up with.
— USWAD (@USWAdvertising) September 19, 2018
This week Angharad Stone, Content Creator, travelled to London to accept her award at the YCN Student Awards, at the Barbican Centre. The award was for a video she made as one of her final university projects for the charity, “Action On Hearing Loss”. We spoke to Angharad to find out more about the idea behind her project.
“My challenge was to create a design that “visualised hearing loss”. I decided to take the direction which put the viewer in the shoes of a deaf person; to understand how it feels to be affected by hearing loss.
“I interviewed a girl who became deaf at a young age and created an ordinary looking video. I then played with the effects of the sound within the video so that the viewer would have trouble hearing what was being said. The idea was that hearing loss itself is invisible, but that doesn’t mean the person affected by hearing loss should become invisible too. And that we should all be more deaf aware.”
Click here to check out the winning video