Golley’s week that was #20

The social and PR team were busy filming with client ITEC

This week, our PR and social team have been filming at client Itec’s Skills and Employment training hub. The centre offers young people the chance to gain qualifications including traineeships on engagement-level courses. We went behind the scenes in their salon, construction workshop and café even stopping for a quick cake made by the students at Itec.

We’ve been creating content for Hugh James and giving them our blogging tips

This week our PR and digital teams ran a blogging workshop for client Hugh James. The full-day session covered everything from writing engaging content and finding blog inspiration, to how to optimise content. We’re looking forward to seeing how our top tips are put into practice by the Hugh James team.

Separately, we’ve been helping Hugh James create content from an event it’s sponsored in partnership with Housing Women Cymru. The event aimed to raise awareness of the issues surrounding ‘sex for rent’. Check our video out below to find out more:

Our media team headed to London to hear the latest reports in TV advertising

Did you know that TV accounts for 71% of our video day and that TV advertising is the most trusted form compared to other outlets such as social media, newspapers and radios?

Those are just a few insights gained by some of our media team, who headed to the big smoke this week to take part in some training for ThinkBox -the marketing body for commercial TV in the UK.

Representing over 99% of commercial broadcasting, Thinkbox’s aim is to help advertisers and agencies get the most out of today’s TV. Throughout the day the team discussed TV advertising, and how it now has more to offer than ever before.

In the words of one of the event speakers, Bob Hoffman: “The narrative that has developed over 15 years about TV dying is so ridiculous and we keep hearing it, regardless of the fact that TV isn’t dying, it’s having babies!”