Golley’s week that was #21

Our Advertising MD headed to the Ocean Summit in the Bay

On Tuesday our advertising MD was invited to attend the Ocean Summit, hosted in the Volvo Ocean Race Village. The Ocean Summit provides a forum to highlight the devastating effect pollution – in particular plastics – has on our oceans.

Speakers included skipper of the ‘Turn the Tide on Plastics’ boat, Dee Caffari; who recalled seeing miles of plastics in some of the most remote seas; Lesley Jones, Chief Executive of Keep Wales Tidy, who was able to report on the 47 Blue Flag beaches that Wales can now boast; Mike Juniper from WWF, who described the science behind the pollution and the long-term impact – his most poignant fact being that 30% of the diet of the organisms at the start of the food chain is plastic.

The high point of the event was the signing of the UN commitment to sustainability by Environment Minister, Helen Blythyn.

PRide entries were the topic of this month’s Rise & Shine

In this month’s Rise and Shine, we headed to Big Moose coffee for a morning filled with PRide award entry top tips. Each year, the awards recognise the achievements of public relations professionals, teams and agencies.

The morning session was delivered by Dan Tyte (Working Word) and by Jane Cook (a good friend of Golleys and an award-winning food blogger) who’ve both been both judges, and winners of gold Awards.

The top tips?

-Be specific with objectives
-Remember the word count allows for up to 10% more
-Don’t forget to submit supporting evidence

A big warm welcome to two new appointments

We’re delighted to welcome two new PR team members this week, and a new copywriter in our creative team.

Meg initially joined us as an intern on the PR team, but due to her amazing work ethic has been offered a permanent job. Fresh from Cardiff University (finishing her last exam just two weeks ago) Meg will be a great addition to our growing team!

Holly joins us as Account Manager after returning from a year working in Alberta, Canada. With three years’ PR agency experience, Holly has worked on a variety of clients across a range of sectors, most notably not-for-profit. Holly is passionate for all things events and joins the Golleys team hoping to expand her knowledge of project management working with the likes of Trade Centre Wales and Organ Donation Wales.

We welcomed Michigan State University students for the 4th year in a row

On Tuesday we had our annual visit (4th year in a row!) from a fantastic group of students from Michigan State University. During this session we gave them talks on how an agency works, the world of PR, and working in a media department.

Our MD Mike Leeson also talked about the evolution of advertising, and how you don’t necessarily have to be “a creative” to work in advertising – given the variety of job roles on offer.

Lizzy, one of our PR Account Managers, gave the students an insight into how PR works, covering successful campaigns and how to deal with a PR crisis. One of our Media Account Managers Jake, gave a talk on what a media team does, the evolution of digital media and how programmatic advertising is growing from simply digital ad inventory buying, to programmatic TV and Out of Home.

Overall it was a great visit and the students all expressed their thanks for us having them here and taking the time out to present. Many of them said they are hoping to return on vacation so we look forward to welcoming them back.

We attended our first ever Design Swansea event

We visited Swansea’s Tech hub this week, which was hosting the Design Swansea event, a free monthly social meet up for designers, students and creative industry professionals. We got to hear from White Sky’s creative Director, Josh Cotterill, who discussed entrepreneurship as a designer, and psychologist Martin Graff, who talked psychology in social media. Thanks for the warm welcome, it’s an event we will definitely be attending soon.