Our client Parmer Cardiff is sponsoring the Volvo Ocean Race Event which is happening this weekend and, for the first time in its history, stopping in Cardiff. The race, the world’s toughest and most prestigious sailing event, will arrive on Sunday and settle for two weeks, putting Cardiff’s reputation as a waterside city in the limelight.
We’ve been working with Parmer to create sponsorship materials to be used across the Bay over the next few days, including lamppost banners which you won’t be able to miss due to their vivid orange colour! Below you can see the designs installed on the streets of Cardiff. If you’re in the bay, you might be able to get your hands on some free Parmer branded materials, too.
On Monday a few of the team headed to the sixth annual Cardiff Digital Festival, the biggest tech event in Wales, held in the Millennium Centre in Cardiff Bay. The festival had a number of components including a digital/tech exhibition and practical talks and workshops. These covered a wide range of subjects, such as new technologies, business practices, entrepreneurship, branding, wellbeing and using tech for good – which was one of our favourite talks of the day.
The session discussed the importance of developing technology with human benefit in mind, with people from different charities explaining how they used it to transform the lives of people all over the world.
This an important thing for us to keep mind in advertising; it’s tempting to get excited about new tech and tools but unless they provide a real benefit to the consumer, they’re not worth using.
For the CIPR Cymru Social Short this week we welcomed VR guru Glen, from Orchard Media and Events Group. Many in the crowd had experienced VR with Orchard before, working with Glen when creating campaigns, so we were intrigued to see what else we could learn.
Glen gave us an amazing insight into how VR can work with PR and marketing to help tell stories in a more engaging way. Something we had never really considered before is how VR totally engrosses the user, blocking out noise and the opinions of others (including competitors) and, through first-person use in the storytelling aspect, really evoke emotion.
We can’t wait to see what heights VR will reach, with brands like Coca Cola and charities like Greenpeace already using the software, what will be interesting to see is how agencies can incorporate this into their creatives.
Especially interesting to hear how they are helping the charity sector❤️ pic.twitter.com/x4hYDdVEfj
— GolleySlaterCardiff (@GolleysWales) May 24, 2018
This week we welcomed clients ITEC to Golley headquarters for a digital training session. Our digital media manager shared his top tips and talked about his specialism – search and display advertising, demonstrating how PPC (pay per click) campaigns should be set up and optimized. In this training session, Joe gave insights into the research process and the best ways to create the most effective campaigns. The session helped our client gain an understanding of the new tools available to help their businesses and customers.