Golley’s week that was #18

The Welsh Government’s Superfast bolt crashed into a Welsh landmark

As part of the superfast broadband campaign for Welsh Government, our PR and social team headed toLlanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (breathe), to help raise awareness of the benefits that superfast can bring. The giant bolt was created by Wild Creations, who you will remember for building the giant blue dragon for the Champions League Final. So far, the bolt has visited Cardigan Castle, Llanfair PG and has two more stops, including the Royal Welsh, so keep your eyes peeled.

Placing Hugh James in the debate on Windrush

Our Hugh James team had a busy week reacting to a UK Government event – the Windrush fiasco. The team secured a BBC interview for a partner at client Hugh James, who has been representing the UK-born son of a Windrush immigrant who’s been in a high-profile battle to prove his status as a British citizen, having spent time in care in the UK. Using a Home Affairs Select Committee meeting on the issue as the news hook, our PR Account Director secured a drive-time interview on the issue with BBC London. 

Advising students and parents during Mental Health Awareness Week.

With #MentalHealthAwarenessWeek this week, and GCSE and A-Level exams just around the corner, we facilitated a collaboration between client Careers Wales and the NSPCC to create social videos aimed at students and parents, giving some top tips on how to deal with exam stress and anxiety.

TheDrum featured our new Mitsubishi Idents for documentaries on Channel 4

This month our Mitsubishi team created the new documentary idents for Channel 4, based around the new campaign line. – “Absorbing Life’. The idents feature the latest models from Mitsubishi, each highlighting the different features of the vehicles. Don’t just take our word for it, here’s what the Drum had to say about the films: “The new films depict many of Mitsubishi Motors’ and Channel 4’s shared values, invoking their daring, powerful, challenging and pioneering spirits.” To read the full drum article, click here. 

Mentoring the arts and business community in Wales

We met up with Arts & Business Cymru this week to chat about which of our team is going to join the Mentor Bank this year. As part of our sponsorship, we get to spend some time mentoring arts professionals as they navigate the marketing maze, helping us with our own professional development. Two of our Senior Account Managers are currently working with the Cardiff Fringe Theatre Festival and Bridgend-based Awen Cultural Trust.

We headed across the road to check out the talent of the USW advertising students

A few of us had a chance to catch FUSE yesterday, the graduation show for students on the USW Advertising Design BA course. This year it was held at the lovely Milk & Sugar – a great opportunity for free beer and curry on our doorstep. Luckily the work was pretty tasty too! It’s always great to watch the talent coming off courses like these, and a good chance for us to seek out some potential interns, too.