Golley’s week that was #14

Our Superfast broadband campaign went live.

Last year, we travelled the country visiting users of Superfast Broadband, and this year we revisited a few of them. These include Rebekah, who’s using Superfast to help plan her best friend’s wedding from the other side of the world; Philip, who’s running a business from his rural home; and Ann and Andrew, who keep their whole family happy by using multiple devices at once in their home. As well as producing Facebook Canvas and carousel ads, outdoor bus posters, and Digital HTML banners, we also created a film to tell their stories – look out for the ads appearing regionally across Wales over the next nine months.

We talked crisis comms at this month’s rise and shine

On 14th June 2017, in the early hours, Grenfell Tower caught fire with catastrophic consequences. Just hours later, questions were being asked by the Welsh media: could this happen here? Which high rise buildings have the same cladding? What is the Welsh Government doing to reassure tenants in Wales?

We heard from Rebekah Tune, Head of Communications for Local Government, Local Communities and Tackling Poverty, Welsh Government; and Jessica Roberts, Communications Manager, Newport City Homes. They both discussed how their organisations  dealt with the crisis, drawing on previous experience of crisis comms and working together to ensure that tenants were safe and reassured.

CIPR

Our PR team were busy securing coverage for Hilton

Want to find out the top 12 luxurious rooms in Cardiff? Our clients Hilton Hotel can help you out. At the beginning of this week we secured some great coverage for them in WalesOnline. The hotel’s presidential suite – the city centre room which boasts panoramic views and a whirlpool bath – made it to the top 12 of the most expensive hotel rooms in Wales.

Hilton

We held another Inspiration Session, with a focus on data

South by Southwest Festival was the topic of our monthly in-house ‘inspiration session’ – aimed at bringing teams together to look at new campaigns and ideas. The festival is described as “an annual conglomerate of film, interactive media, musical festivals and conferences” taking place each March in Austin, USA. We explored the festival’s key trends, its most interesting and effective initiatives, and looked at what this means for the industry. One of the topics covered was the use of data. We talked about the need for the importance to continue focusing on people, not just data. With the world we live in so focused on new technology, we also need to begin thinking how can these advancements can help humanity.