Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
At the beginning of this week we secured some great coverage for our client Folly Farm. ITV Wales covered the arrival of Folly’s newest residents – a bachelor group of four macaroni penguins. Its video of the penguins received more than 13,000 views and nearly 100 shares!
This week, our joint MD Amanda, sat on a panel of judges for the BITC Wales Responsible Business Awards 2018 – the only awards programme in Wales to recognise and celebrate the very best of responsible business. We judged entries for the Environment category and got to see how Wales’ most sustainable companies are making an impact in their efforts to reduce the environmental impact of their operations. We’re looking forward to the announcement of shortlisted business late in April and wish them all the best of luck.
Last night our advertising MD, Mike, attended the St. David’s awards held at the Senedd in Cardiff Bay. The annual event recognised just some of the significant people in Wales from all walks of life. Winners on the night ranged from charity workers to Paralympians in categories including bravery, citizenship, innovation sport and young people. It was an inspiring night and great to see so many people being rewarded for their actions.
— Mike Leeson (@leeson_mike) March 22, 2018
This week we’ve been busy promoting the world’s largest skills competition, WorldSkills – across a range of social platforms including Twitter, Facebook and Instagram. Our media team has been assisting with paid-for activity on social and digital to ensure that we’re reaching the right people at the best times. We were able to reach some of the biggest crowds in Cardiff including those who attended concerts like Stereophonics, Paloma Faith and the Wombats through our in-house designed geo-targeted Snapchat filter. The competition is set to close on the 7th of April so if you are, or you know anyone, who is a stand out apprentice apply here today.
In another of our inspiration sessions we looked at Behavioural Economics – put simply, the application of psychological insights to explain economic decision-making – discussing its basic principles, specific examples of its impact on consumer behaviour and how this can be applied in an advertising setting.
It’s something that everyone can relate to – these biases shape our everyday life and all the decisions we make, often far more than we realise. Moreover, Behavioural Economics is becoming increasingly important in our industry. Advertisers are becoming more interested in how information is processed differently depending on the context or setting in which it is presented and thereafter processed, and using this to shape campaign ideas and how they’re executed. It is a process that we are using more regularly when planning our campaigns.