Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
Back in November our campaign for organ donation went live, but our creative hasn’t stopped there. If you’re out and about this weekend for the rugby, or popping down to your local, you might spot our beer face mats. If you do be quick to snap a selfie!
The idea behind this links back to our campaign which featured people talking about their organ donation wishes, but having their faces – and wishes – hijacked by their close relatives.
By taking this idea and producing the tangible effect of someone else’s mouth taking over yours, we want to create a social buzz and get people talking about this important issue.
Do people think they’re actually talking to someone real? What can we learn from them? Could they do social good? These were just a few questions asked at this week’s CIPR social short. Delivered by Paul Shepherd, founder of IntelAgent, some of the team learned all about the effects chatbots and AI could have on businesses, today and tomorrow.
Paul told us how humans and bots can work alongside each other for the benefit of customers. He showed us the example of his work with Dwr Cymru to create a bilingual chatbot to gain the views of its 3 million customers on important issues, you can read more about that here.
We also heard what could happen if chatbots go wrong, for example when Microsoft launched its smart chatbot “Tay”. Less than 24 hours after launch, Tay reportedly began to spout comments which we’d rather not repeat! The lesson? Chatbots can be a great asset to companies and customers, but like most methods of communication, they need to be tightly managed.
Our PR team secured some great coverage for clients, Welsh Blood, raising awareness of what joining the Bone Marrow Donor Register could do. Telling the tale of three welsh rugby players who have changed the lives of complete strangers, the story was covered byWalesOnline.
Craig Simms, Ioan Evans and Robert Jones, who play for different South Wales clubs, have each become bone marrow donors and are urging others to follow in their footsteps to help save more lives.
We’ve been working with Welsh Blood to create the ‘Chilled out lifesafer campaign’ aiming to highlight how easy and ‘chilled out’ it can be to save someone’s life by donating bone marrow.
Our agency team and advertising MD headed to the Celtic Manor this week to hear from our client Mitsubishi Motors in the UK about its plans in the coming year.
The purpose of the exclusive event was to set out Mitsubishi’s plans for dealers, reveal upcoming vehicle launches – such as the Shogun Sport – and share the positive impact of Mitsubishi Motors in the UK partnerships with England Netball, England Rugby and Scottish Rugby.
The team were also treated to a surprise visit from Steven Frayne, more commonly known as Dynamo – the award winning magician, who definitely muddled a few brains with his magic on the night!