On Wednesday, senior members of our PR team headed to the CIPR’s Senior Practitioners Forum to discuss wellbeing and mental health in PR. Representatives from agencies, in-house settings and freelancers all came together to discuss the prevalence of mental health issues in the industry, and in society more generally. Team members heard from guest speakers, including Paul Sutton, who has worked in the PR industry for two decades and has personal experience of depression. It was inspiring to see how Paul’s experiences have shaped him and enabled him to become a passionate advocate for positive mental wellbeing in the workplace. The team also heard of practical resources and toolkits that are available to employers to help staff who might be experiencing a mental health issue.
What better way to start a Thursday morning than with a fry up at Milk & Sugar and a talk on ‘purpose and profit’ from Matt Appleby, director at Business in the Community (BITC) and long-standing Golley friend. In this month’s rise and shine event, held by the CIPR, we heard some great examples of businesses putting purpose before profit, and considered how this impacts the PR industry and society.
Matt showed us case studies of businesses, past and present, that are going over and above to put ethics and wellbeing over price and profit. Matt showed us one example of Unilever, which announced it was going to pull ads on Facebook and Google until they became better equipped at tackling online bullying.
— GolleySlaterCardiff (@GolleysWales) March 8, 2018
This week, some of the team headed to Cardiff Met’s Llandaff campus for the CIM Student Chapter, focused on digital marketing. We heard from three key speakers; including Jon Muro, Strategy and Digital lead from Welsh Government, and two speakers from Acorn Recruitment. Each speaker discussed how digital is affecting their organisations and industries.
Jon told the team how Visit Wales has been tailoring its digital strategy to raise awareness of Wales as a tourist destination. This included creating engaging content that resonates with users during peak times, and re-focusing on owned and earned media to get that content to a wider target audience. Acorn spoke about how digital marketing is affecting the recruitment industry, from the change in how jobs are advertised, and candidates are reached, following the rapid decline in number of walk-in visits.
This week is National Apprenticeship Week, which runs every year to celebrate the positive impact of apprenticeships on individuals and businesses across Wales. As part of our Welsh Government campaign to support and promote Apprenticeship Week Wales, our PR team has been visiting schools across the country with apprentice ambassadors to talk about their experiences. On Friday they visited Ysgol Brynrefail in Llanrug with Tomos Jones, an aeronautical engineering apprentice with Airbus. To find out more about Apprenticeship Week Wales, follow the hashtag #AWWales.
As Visit Wales reignited its Year of the Sea TV campaign, our media team secured space at the busiest station in the UK, Waterloo. The event, which kicked off on St David’s Day, also coincided with the celebration of Wales Week in London, so was an apt time to celebrating Welsh creativity in the capital.