Golley’s week that was #8

We launched an animation to educate children and families on organ donation

We were recently made aware of an incredible project being led by Anna-Louise Bates, who set up the Believe: Organ Donation Support charity in memory of her late husband and son, Stuart and Fraser (Bear) Bates. The charity was set up to promote organ donation and support organ donor families and recipients.

Anna was looking for support to share her story and the story of “Fraser Bear”. Keen to ensure something positive came from her family’s suffering, Anna has been working with Mike Young, the Welshman and prolific animation producer behind iconic 80s children’s show, SuperTed, and the more recent Norm of the North, to create an animated film.

Aimed at children and families, it will help spread the charity’s message and explain the issue of organ donation in a simple and accessible way.

We’ve been working with Anna to launch the animation, reaching out to the media across Wales to share her story and that of “Fraser Bear”. Here’s the BBC’s coverage of this important story.

Digital Cities Cardiff returned

This month Digital Cities Cardiff returned to Cardiff for a week of free events exploring music, innovation and digital storytelling. Delivered by the BBC Academy, the different workshops aim to teach some of the key tips and tricks from top producers.

Some of our team headed to the Tramshed to brush up on live streaming, where they learned how to stream like a pro, when and why to use live streaming, and how to turn a phone into a sophisticated piece of kit.

As if that wasn’t enough, the team headed back in the evening for a second talk on making great video content for social media. There, they were told that the BBC will be launching a new social video channel – aimed at 18-34 year-olds – in April. Focusing on creating content specifically for social platforms, the team was taken through the production process from idea, to creation, to community engagement.

#WalesCreates 2018

It’s been pretty impossible to miss what’s been happening in the Golley Slater office this week with our sponsorship of Wales Week in London. Our channels have been packed full of content, including blogs, videos and images, all aimed at shouting about some of the creative talent coming out of Wales. In case you missed it (!), here’s our blog and behind the scenes film showing how we chose to tell the #WalesCreates story.

Social love was the topic of discussion at Social Media Week Bristol

A train ride took some of the team to Bristol’s Engine Shed for Social Media Week 2018. The session, held in partnership with the Institute of Practitioners of Advertising (IPA), looked at the pressure social media is under to deliver real insight and commercial value.

Over the last three years, #IPASocialWorks has created a series of guides to help agencies find robust ways to measure the value of their social activity.

They looked at global case studies, from Unilever to KFC, and how best practice has been developed.

Our favourite lesson about the effect social can have on an audience?

TV and Out of Home advertising = Brand Awareness

Social = Brand love.