This week we headed to Wales Millennium Centre, to attend the St David Awards finalist announcement. The finalists fall into a range categories from bravery, citizenship and culture, to sport – and more. It was great to see all the nominees receive recognition for their achievements, and hear their incredible stories. Last year, as sponsors we created a short film to capture the atmosphere on the day – to watch, click here.
We’ve been helping our clients, HealthWise Wales, to drive more sign ups to their national health survey, which you can also join here. Through an integrated approach we’ve been using various ways to attract people’s attention; including creating a new TV advert which aired for the first time last week, and serving digital display ads through a variety of platforms.
Our brand new TV advert encourages the people of #Wales to sign up to our health research project.
By answering a few questions about your health, well-being and lifestyle you can help the NHS in Wales plan for the future.
— HealthWiseWales (@HealthWiseWales) February 5, 2018
On Tuesday we welcomed the talented folk of Shadowplay to our offices, to show us through some of their latest work. Shadowplay are a Cheltenham based production studio specialising in Photography, Film, Motion, Retouching, CGI, VR and production to name but a few. Their work pushes the boundaries of all the above specialisms, with some of us having to ask how some of their work was created.
Philip James, the Creative Director and founder of Shadowplay has a background in advertising photography and it’s clear to see in the style and scale of their work. Their retouching and CGI work is seriously impressive, with Aimee from Shadowplay talking us through a raft of projects, from small budgets right through to higher budget work for large national brands.
They also brought some highly enjoyable VR kit which allowed us to interact and visualise the latest Tesla, all with fully interactive controls, allowing us to change interior styling and exterior paint finish. Adam, the VR guru from Shadowplay assisted us so we all didn’t walk into the wall face first or fall down trying to put our weight on the seats. It was a strange feeling stepping out from VR and back into reality, which took a minute to re-adjust, but awesome nonetheless.