Golley’s week that was #7

Creative Mornings Cardiff held its monthly meet-up over the road

Creative Mornings is a free monthly breakfast lecture series for the creative community. Held in 183 cities around the world, including Cardiff, it features talks from a variety of industry professionals and is a great chance to meet and hear from others in the city.

Curiosity was the theme of this month’s Creative Mornings talk, held a stone’s throw from the office at Milk and Sugar. We heard from award-winning blogger and Golley friend ‘Hungry City Hippy’ (aka. Jane Cook) who told us how her personal curiosity has affected her work, life and morals. This included her questioning what career she wanted to pursue and examining how sustainable and environmentally friendly her lifestyle choices are.

https://twitter.com/GolleysWales/status/966985420566384645

Our Social team headed to Folly Farm to gather spring content

This week our Social team headed to Folly Farm to gather some spring-focused content. Filming took place in Folly’s barn, where baby animals were aplenty – including two new lambs, Lemon and Sugar, who were born on Shrove Tuesday!

We also had the chance to meet their saddleback pig mum – ‘Doris’ – who has recently given birth to nine piglets! This resulted in some great content for Folly, after we put together a short social video and created a competition for the public to name the piglets. So far the video has had more than 5000 views and 500 name suggestions!

Name the piglets

*Competition time*This adorable litter of loveliness arrived last Friday and we're still looking for names – can you help?We'll be giving away ONE ticket to each of the NINE individual winners so please just enter one name suggestion in the comments below. To make it a little easier we've selected a theme (which will be popular with most parents I imagine)…Cocktails! Remember to keep it clean. 😉 Competition will close midnight on Thursday 1 March and we'll notify the nine lucky winners soon after. Good luck! #pig #piglet #barn #piggery #namethepiglets #competition #cocktails

Posted by Folly Farm Adventure Park & Zoo on Thursday, 22 February 2018

 

We looked back at the Superbowl ad in our monthly Inspiration Session.

This month’s Inspiration Session looked at one of the biggest events in America’s sporting calendar, the Superbowl. We looked at the key trends in the event’s coveted advertising slots this year, from the best to the worst ads, to how the public responded to them.

The key trends were humour, altruism, diversity, meta-ads, longer ads (a minute rather than the usual 30 seconds) and less pre-releasing (only 10% ads were released before the match, compared with 70% last year).

Our favourite ads included: Tide, Amazon, Doritos/Mountain Ice, NFL and Tourism Australia for their use of humour and creativity. For us, the ones that didn’t quite meet expectations were Dodge, Hyundai and Budweiser – mainly for their use of ‘showboating’

Our Inspiration Sessions are important to make us think differently, be critical and creative. As always in an integrated agency, there were plenty of opinions bouncing around the boardroom!