Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.
This week we launched a big new campaign for the Welsh Government, helping explain the changes to student finance packages for those starting a new course in 2018/9. The campaign encompasses TV advertising, radio advertising, social media, media relations and more.
Based on insight which revealed that the cost of living is the biggest barrier for people considering university, our campaign depicts a ‘money monster’ constantly stopping people from applying, learning or paying for things whilst at uni; ultimately holding them back. Head to the Welsh Government website to find out more.
This week, we presented the successes of our Superfast Cymru campaign to the Leader of the House and Chief Whip, Julie James. Over the last eighteen months, we’ve been delivering an integrated advertising and PR campaign to promote the take-up of superfast broadband to areas of Wales that didn’t previously have access before the Welsh Government’s Superfast Cymru programme. Our campaign won a 2017 CIPR Silver award for Best Integrated Campaign back in November and reached people across Wales via hyperlocal advertising, social media, digital advertising and PR stories.
Through Arts & Business Cymru, our Senior PR Account Managers Hannah Dixon and Jodie Phillips have started working with local arts organisations to offer help, support, and mentoring to their marketing teams. Hannah is working with Cardiff Fringe Festival and had a great meeting this week, sharing advice on marketing plans to make sure as many people as possible know about the festival – happening in the city from 31st May – 16th June.
This week we welcomed Stefany and Elin to our team. They’ll both be helping out at a particularly busy time for, so we’re very glad that to have them on board and we’re looking forward to introducing them to agency life as we know it.
In Stefany’s words: “I currently study Media, Culture and Journalism (3rd year) at University of South Wales and decided to apply for an internship because I wanted and needed something challenging and dynamic in a field that I enjoyed. – I wanted to work in an English-speaking environment (my native language is Romanian), so I can hone my PR skills outside my comfort zone and further discover what this creative industry is like. I am really interested in researching, trend forecasting and writing.”
In Elin’s words: “I graduated from university studying Psychology last year and am hoping to become an advertising account planner. I’ve joined Golley Slater as an intern, working under Angharad in the Planning department, to learn more about the planning process and gain relevant experience. I’m also keen to learn more about the different aspects of the agency and better understand how it works as a whole, so am looking to get involved in as much as possible and help out in any department necessary! I’m originally from Cardiff (and speak Welsh) so being able to work on Welsh language campaigns is an added bonus for me.”