Golley’s week that was #1

We talk filming for TV, award ceremonies, and Facebook’s bombshell news feed update in our first weekly round up of 2018. Here’s what’s been going on in the Golley Slater Cardiff office over the last seven days.

We began filming for a new Welsh Government TV campaign

We kicked off this week with some filming for TV – this time, a new advert for a new Welsh Government campaign (see above). The ad will air for the first time next month, and will be supported through radio & social media advertising, too. We’ll be creating a behind the scenes film (like this one) after it airs, so keep an eye on the blog for campaign updates in a few weeks time.

We mingled at the IPA president’s reception

This week our advertising MD Mike Leeson attended the IPA president’s reception in London. The Institute of Practitioners in Advertising provides core support and advisory services for its corporate and individual members, and has a well-earned reputation for thought leadership, best practice and continuous professional development.

This event was focused on the power that advertising has yet to unleash through artificial intelligence and augmented reality. IPA President Sarah Golding shared her opinions on why the industry needs to embrace this new technology “We are moving into a new creative era. One that can seem complex and daunting but one that is going to completely change the way we target and speak to our audiences.” 

Want to know more? Click here to find out more about this and other IPA events.

We digested Facebook’s latest news-feed announcement

Last night, Facebook announced perhaps the biggest change in its newsfeed ever revealed – see here. The company says it is working to change what people see as they scroll their feed, to make it more meaningful. Essentially, that means that people will see more posts from friends, family and people they actually know, and fewer from news organisations, brand and business pages and celebrities that they follow. That is, unless those posts are sparking organic and ‘meaningful’ conversations.

Whilst this will come as a headache to brands and businesses already struggling to create content that resonates with followers, it should come as a welcome change for individuals who may be sick of seeing branded content cluttering up their news feeds. Facebook have also promised to crack down on ‘engagement bait’ – content which explicitly asks people to like, share, comment or tag others in order to achieve greater reach.

We sponsored the WJEC Moving Image Awards

Today, young filmmakers from across the UK are being celebrated and recognised for their talents at the WJEC Moving Image Awards in London. Now in the fourth year, the awards are designed in partnership with the British Film Institute, to encourage more young people to consider a career within the film industry.

Students undertaking WJEC Eduqas qualifications in Film and Media Studies are invited to submit their work, with awards given for the best short film, best TV extract, best film extract, best music video, best screenplay and to one overall winner. As sponsors, we’re excited to see who comes out on top after today’s event! For up to date information and to see some of the work shortlisted, head over to Twitter to follow @eduqas and @wjec_cbac. You can also check out last year’s overall winning entry below: