Golley’s week that was #3

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days. Plus, find out why we’ll be using #GolleysDoesJapan across social media next week…

We helped Careers Wales launch the Education Business Exchange

This week, our PR team helped Careers Wales launch a new project aimed at linking more school pupils with business for work experience opportunities – called the Education Business Exchange. With the number of school pupils in Wales who do work placements at school declining substantially over the past five years, the initiative is aiming to plug this gap and create new engagement activities. The programme will pave the way for thousands of new opportunities for pupils, not just in terms of work placements but also masterclasses, workshops, interview sessions and guest talks from local businesses. Our PR Account Director Anna went along to the launch at Bishop Hedley school in Merthyr, where GE Aviation gave a great demonstration to some pupils to inspire them about careers in aeronautical engineering. The launch was widely covered in the Welsh media – you can read the BBC’s take on the project here.

We discussed how best to handle a PR crisis

It’s always nice to get out of the office for a few hours and indulge in a bit of theory, so this week our PR MDs Amanda and Annabel headed to the Community Housing Cymru conference to deliver a talk on best practice for handling crisis communications. From identifying whether something really is a crisis or not, to the steps to take to minimise reputational risks, their talk used real life examples to help bring the issues to life. View a full copy of the presentation by clicking here.

We celebrated Hannah’s graduation

Big congratulations were in order this week for Hannah Swain, our Media Account Executive who recently graduated from a higher level 4 apprenticeship in Advertising and Marketing Communications with Sgil Cymru. Although Hannah has officially been a fully fledged member of our team since finishing her studies, last night she joined others from her course to officially mark the occasion. Well done Hannah!

We helped Folly Farm to mark some key calendar dates

On Tuesday, BBC Wales launched ‘Welsh happiness Day’ to encourage positive chance and well-being after official figures showed that Wales constantly falls behind the rest of the UK in terms of reported levels of happiness. To get our client Folly Farm in on the action, we created a short social video that’s bound to raise a few smiles!

Later on in the week, we also revisited some of Folly’s most lovable residents – two sloths named Tuppee and Blackcap. Their little love story was captured on film to help the zoo mark St. Dwynwen’s Day – also affectionately known as ‘Welsh Valentine’s Day’.

And finally, we prepped for Tokyo…

Next week, our Advertising MD Mike Leeson, Creative Director Dave Abbot, and Senior Account Manager Sophie Young will all be heading to Japan for a top secret pitch. Whilst we can’t talk about the work, we definitely can talk about the amazing experiences they are bound to have during their five day stay in the most populous metropolitan area in the world. We’ll all be following the hashtag #GolleysDoesJapan to keep an eye on their adventures –  travel fans, check out our Twitter feed next week to join in!