Golley’s week that was #2

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

Efficiency and Effectiveness were discussed by the IPA

Our Senior Account Executive, Hannah Lindsay and our Head of Planning, Angharad Thomas travelled to Bristol this week to attend a talk from the IPA. It was a chance for the regional agencies to get updates on latest research and industry developments, meet up with others in the sector and share insights. The morning talk concentrated on how agencies can help their marketing clients get more focused on effectiveness, not just efficiency. The idea is that efficiency tells you whether you’re getting the best marketing results for lowest price, but effectiveness is focused on generating real business/ organisation changing results – such as increased profit or market share.

We attended the launch of the Wales and the World report

This week our advertising MD Mike Leeson was invited to an evening event celebrating the launch of the Learned Society of Wales’s report which highlights the extent of Wales’s international academic and research connections, and and celebrates Wales as a dynamic, welcoming and innovative place to live, work and study.

The event was attended by members of parliament and officials along with leaders and representatives from a range of Welsh organisations, business, culture and other sectors. This was a great opportunity to hear about how the Welsh Higher Education sector contributes to international research, innovation and achievements.

We launched a new campaign for the Welsh Government

This week we launched our integrated campaign to promote the Welsh Government’s Employability Skills Programme. Featuring real life case studies, the campaign highlights how the programme has helped people from all walks of life develop a wide range of skills and get back on the career ladder. The short films and case studies we’ve created will be showcased across social media, programmatic digital ads and on regional radio.