Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days. This week, it’s a results day special, as we look at how we made sure our clients were at the heart of every conversation around options for school-leavers at the most competitive time of the year.
Our PR team works with a number of education clients, meaning we’re ideally-placed to offer content to media around results day. This can include careers advice, case studies of high-performing Welsh students, and information on different routes to employment such as apprenticeships. In total, we secured 26 pieces of coverage across multiple campaigns, including coverage on the BBC, ITV, Western Mail/Wales Online and across regional and Welsh language media. Among the case studies were Ben and Tom (pictured above), who are members of client The Seren Network. They are both heading Stateside following outstanding A-Level results, whilst Rafaelle Soffe, is heading to Harvard, and Meg Howells is going to Oxford University!
To help students celebrating on results day, our media team served specially-created snapchat geo-filters, designed by our advertising team, to 35 schools across Wales. They also secured a 4-page wrap in the Metro for their client Aberystwyth University, at one of the most competitive times in the year. Alongside this, they delivered digital banners on national websites’ education pages (like The guardian), and placed adverts for clearing in regional print publications including Birmingham Mail, Manchester Evening News and South Wales Evening Post.
For students who might not know which path to take after results day, we helped launch Welsh Government’s SHELL (Skills, Higher Education and Lifelong Learning) Where Now? campaign in partnership with Careers Wales, for the second year running. The campaign aims to highlight the opportunities available to young people either receiving their exam results or at a crossroads, via five main routes – volunteering, apprenticeships, going into work or training, higher education or starting a business . The campaign, which features five real life case studies from across Wales to represent each of the routes, can be seen across a variety of digital platforms.
Working across two separate campaigns, the social media team produced a total of 32 informative and engaging social media films for use across different platforms. Ranging from case study films to text-led listicles and short, shareable GIFs, the content produced has been key to resonating with the target demographic of 16 – 18 year-olds.
We’re looking forward to next year already!