Golley’s week that was #18

Our regular round-up of what’s been going on in the Golley Slater Cardiff office over the last seven days.

#1 We hosted a CIPR ‘Social Short’ with Owen Williams, Head of Social Media at the BBC.

Algorithms, emotion and square format video were just some of the topics Owen discussed with more than 30 practitioners at our offices on Thursday night. The majority of Owen’s presentation centered around Facebook, which is now used by over a third of the world’s population. Sticking with facts and figures, we also learned that 85% of social media users do not use sound when playing video, paving the way for the use of snappy, subtitled content like this.

#2 We brushed up on our LinkedIn skills

This week, the media team at Golley Slater Cardiff received refresher training on best practice for LinkedIn, the world’s largest professional social network platform.  From the types of advertising which work best on the platform, how to advertise through digital display and how to best use sponsored posts. We’ll be sharing a blog post of their top tips very soon.

#3 We talked strategy with Careers Wales

In a hectic agency setting, it can be refreshing to step back from the delivery of our campaigns and put our thinking caps back on, and this week we got the chance to do just that in a strategy session for client Careers Wales. The session aimed to map out priorities for the coming year in line with the organisation’s new strategic vision and delivery model, and follows our successful bid to work with them for a further 12 months, having already worked on the account for two years. With lots of exciting stuff in the pipeline, we’re looking forward to rolling out some new integrated campaigns in the coming months. Watch this space…

#4 Our new NHS Wales nurse recruitment campaign went live

Following the success of our Welsh Government GP recruitment campaign, we were approached to create a similar suite of marketing materials aimed at increasing the number of nurses living and working in Wales. The campaign went live this week, features real life case studies from across the country and is accompanied by a beautiful film which you can watch below.